A segment is a subset of your Analytics data that can be used in Explorations for analysis. For example, a segment could be users from a particular country or city. Another segment could be users who …

Isolate and examine subsets of your data. You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

The segment overlap technique lets you compare up to 3 user segments to quickly see how those segments overlap and relate to each other. This can help you isolate specific audiences based on …

Segments and filters use data visualization to help you interpret a subset of data according to certain criteria. Filters enable you to show a restricted set of data. They apply to the current exp

Display You can provide audience segments, custom segments, customer data segments, keywords, and topics as signals for optimized targeting. When you leverage your first-party data, including …

Your data segments include collections of website visitors or app users gathered by snippets of code added to your site or app. When you create a segment (or data segment), you set rules for when …

About affinity segments Affinity segments help you reach your audience based on what they're passionate about and their habits and interests. With affinity segments, you can raise awareness and …

Comparer les segments À l'origine d'une conversion et Utilisateurs sans aucune conversion à leur actif Les segments système sont conçus pour répondre à un large éventail de scénarios d'utilisation …

Audience segments based on specific app actions These segments are created directly in Google Ads based on the actions, or events, that users take in your app. To create these segments, you must …

By targeting your data segments in Search ads you can customize your Search Network campaigns to reach people who have previously visited your website. This article explains how to apply your data …