Here's why the shift to usage-based billing is a growth lever for B2B ISVs and how to align your sales and engineering teams for success.

While easy-to-use platforms like Stripe are ideal for startups, mature software businesses should transition to embedded payments to capture a larger share of transaction fees and improve user ...

Move your ISV startup toward operational maturity by standardizing your roadmap, formalizing support, and scaling beyond founder-led sales.

Stop worrying about tag counts and start charging for insights. Navigate the new reality of software pricing in a world of trillions of connected items. As Ambient IoT moves into the mainstream in ...

The traditional B2B marketing funnel has long been built around one assumption: a person is making the decision. For decades, you have designed your campaigns to convince a human being to click a ...

For decades, “customer zero” was the gold standard of software development. The underlying principle was simple: if a vendor used its own product internally before launch, it showed they were prepared ...

Security is situational. What actually works today must be grounded in the “here and now” rather than implicitly clinging to the “tried and true” of yesterday. Mobile app security myths persist ...

This article addresses the strategic necessity of data backup and business continuity for independent software vendors (ISVs) in observance of World Backup Day on March 31. It moves the conversation ...

Explore how ambient IoT is revolutionizing supply chains and why this battery-free technology offers ISVs a larger, more scalable opportunity than traditional RFID. This article serves as a strategic ...

This article provides a strategic overview of why code audits have become a mandatory practice for ISVs in 2026. It focuses on the unique challenges introduced by AI-assisted coding, specifically the ...

Discover the core pillars of Zero Trust security and how ISVs can move from reactive defense to proactive identity-first security in an era of AI-driven attacks. This article provides a strategic ...

What do premium toppings on a pizza (think: artichoke hearts, kalamata olives, bleu cheese, asparagus) have in common with AI-driven features of software products? They’re highly desirable to certain ...