Getting the most out of A/B and other controlled tests by Ron Kohavi and Stefan Thomke In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad ...

This video features a social experiment where Uber riders are picked up in a McLaren 650S instead of a standard vehicle. The experiment captures how expectations shift and how passengers react when a ...

Unlike many others in the area, the beach on the coast of Sao Paulo in Brazil was good for swimming. Wolfram and Liselotte Bossert, an Austrian couple who had moved to South America, went into the ...