With more than a dozen new features, including analyzing users’ camera rolls and astrology-based matches, Tinder is trying to lure Gen Z—and bring back those burned out from dating apps.

It's not just wine that gets better with age.

Overlapping attribution can inflate channel performance. Learn how tightening the window reduced overlap and increased ROAS ...

When Ben Rosenfeld started working as a residential assistant at a Stanford University dorm, he encountered 77 freshmen possessed by an “all-consuming” force. His new gig coincided with the release of ...

I’ve been using dating apps since I was newly 18 (and, if memory serves, putting together an OKCupid profile in the Starbucks-inside-of-a-Target to which I’d begged a ride in order to shop for home ...

In 2023, the website then known as Twitter partially open sourced its algorithm for the first time. In those days, Tesla billionaire Elon Musk had only recently acquired the platform, and he claimed ...

Forget about dating apps. Some young single people are turning to personal ads to find love, just like older generations used to do in the '80s and '90s. These ads, which could often be found in ...

Bad dates are a fact of life in NYC — from agonizing, job interview-esque nights out with unchecked egomaniacs, to marathon get-togethers that wind up leaving you both deflated and ghosted, it’s no ...

X may soon provide more insight into how its algorithm works. On Saturday, Elon Musk posted on the platform to say that the company "will make the new X algorithm, including all code used to determine ...

After one too many lackluster dates or awkward interactions, you might be tempted to delete your dating profiles for good. But a new year may call for a different strategy: dating with intention. This ...

Between dating app horror stories, talking stages that go nowhere, and meetups that feel more like job interviews, it’s easy to burn out and lose faith in the whole process. Somewhere along the way, ...

Dating apps like Tinder, Hinge, Bumble, and Grindr are placing big bets on AI-powered matchmaking. They are hoping innovations in the space can combat the app fatigue that has stymied growth.