Xbox's newly installed CEO Asha Sharma was the driving force behind Microsoft's decision to quietly kill off the "This is an Xbox" campaign, according to a recent report by The Information. This has ...

Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Microsoft explains why. When you purchase through links on our ...

Microsoft has rebranded its ‘Xbox Fullscreen Experience’ to ‘Xbox mode’ for Windows, offering a streamlined console-style interface for all devices. PCWorld reports this change reflects Microsoft’s ...

Back in February, Xbox saw a pretty massive shakeup to its leadership. Phil Spencer retired and was replaced, not by his expected successor, Sarah Bond, but by Asha Sharma. Sharma’s previous role as ...

TL;DR: Microsoft plans to revive its Xbox Backwards Compatibility Program for its 25th anniversary, enabling iconic games from four Xbox generations to be playable on the upcoming Project Helix ...

Microsoft may soon allow PC players to enjoy original Xbox and Xbox 360 games thanks to an official emulator for Windows. While the talk of the town is the upcoming Project Helix, a new report ...

We have seen a lot of rumors swirling about the next Xbox console for a while now. So far, reports indicate they are true — with Xbox CEO Asha Sharma confirming the next console, codenamed "Project ...

Tyler Shipley is an editor for GameRant who has been writing for the team since 2021. Tyler has a degree in English from the University of Toledo. Some of his favorite games are platformers, but he ...

Discover a curated xbox game pass games list featuring the best xbox game pass games across genres, from blockbusters to indies, ideal for new and returning subscribers. Xbox Game Pass - Official ...

Xbox turns 25 in 2026, while ID@Xbox, the platform’s indie-centric program, turns 13. That means that indies have been core to Xbox’s DNA for half of its lifespan. And yet, the future of Xbox’s indie ...

During its GDC 2026 talk, Xbox also revealed more features coming to PC and plans to bring back old games GDC Project Helix Xbox At GDC 2026 earlier today, during a talk about the future of the Xbox ...

In brief: A few months after acquiring Arduino, Qualcomm is introducing its first product designed to combine its processor technology with the "maker" ethos of the Italian company. Unsurprisingly, ...