As OpenAI pulls back on checkout and Amazon expands its reach, Google is launching new capabilities for its agentic commerce protocol.
Google’s UCP update shifts shopping to AI-agents, where product data — not just ads — will determine visibility and sales.
Google’s Universal Commerce Protocol (UCP) is introducing new optional capabilities for merchants to support agentic commerce ...
Google's Universal Commerce Protocol adds cart management and catalog access, highlights identity linking support, and begins ...
Shoppers aren’t just scrolling through endless search results anymore; they are having direct conversations with AI to find ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results