Walmart's Great Value brand is getting its first major logo and packaging redesign in 10 years, impacting nearly 10,000 items ...

The nation's largest grocer is giving the brand a more modern and colorful spin as other retailers invest in private label.

The company said the change removes outside print suppliers that had usually added several weeks to custom packaging jobs.

Walmart is redesigning the packaging of its biggest store label brand Great Value to help its shoppers and its gig workers ...

Great Value is Walmart’s biggest private label food brand and one of the largest food and consumer packaged goods labels in ...

Erica Bikman faced a loss when her traded-in phones vanished during shipping. Despite Amazon's terms, it resolved the issue ...

Walmart is redesigning its Great Value brand as inflation pushes more Americans, including higher-income shoppers, to turn to ...

Redesign affecting 10,000 products aims to position the retailer’s private label brand as equivalent to national labels ...

Companies that sell consumer packaged goods are among the most important customers for packaging suppliers. Market research ...

Walmart is updating its Great Value packaging and logo, refreshing its flagship store brand for the first time in more than ...