In an era of declining general traffic, the most successful QSR operators are those who treat loyalty and retention as a core ...

The grocer’s refreshed rewards program and first native app are part of an effort to extend its in-store guest hospitality to ...

After earning a quarter-century of JetBlue elite status through a promotion, writer Katherine Fan unpacks who the airline's ...

Learn how modern brands build loyalty through trust, consistency, values, and community-driven engagement instead of relying ...

Here’s what’s changed in the Sparks app ...

AI is not simply enhancing loyalty programs; it is redefining what loyalty means and compressing the timeline for action.

Here’s what businesses should consider when designing their digital ecosystems to capture the loyalty of modern consumers in adult or regulated industries.

The company wants to keep customers engaged through technology, but it betrays a brutal truth about what loyalty really means ...

Aaron Fisher’s fondest memories of Wawa include trips to Delaware’s beaches and Ocean City, Md., over summer break. The Delaware-based music producer — who goes by No Sir E on stage — and his friends ...

Michaels has reimagined its loyalty program with enhanced benefits and a new 9% rewards tier, and plans to launch the program in Canada for the first time next month. Under the new program, the more ...

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark in beverage-based rewards. The previous structure was intentionally simple: ...

Gap Inc. on Tuesday unveiled a loyalty program that brings not only simplicity and a new identity, but also opportunities for meaningful connections to its customers. The update, “Encore,” applies to ...