The Walt Disney Co., the entertainment company, successfully leveraged its own unique marketing assets and a truly holistic communications strategy in order to turn “Black Panther” into a box office ...

WARC gives world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing.

JP Castlin joins WARC's David Tiltman to break down the terminology of systems, the complexity of modern marketing and the need to find answers to that complexity. Brands act as systems of meaning, ...

Insights, analysis and lessons from award-winning campaigns on WARC.

LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent company of the Informa Group is Informa PLC, registered in the United Kingdom under company ...

The seven modules of the Strategy Toolkit will help you develop your skills as a strategic thinker.

Find resources and press releases in our dedicated area and contact Amanda Benfell, Head of Press & PR ...

A career with us is fast-paced, exciting and full of opportunities to grow and develop. WARC is the global authority on marketing effectiveness. We provide rigorous and unbiased evidence, expertise ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

This report examines the key trends that are driving the future of commerce media. This report examines the key trends that are driving the future of commerce media.

By lumping distinctly diverse audiences together under one umbrella and isolating entire cultural communities into a “niche,” the industry persists in sending a clear message: historically ...

In a rapidly transforming advertising landscape, 2025 marks a defining moment for the industry, writes GroupM’s Kate Scott-Dawkins.