Local TV advertising platform Locality has integrated Nielsen's Media Data Engine (MDE) into its broadcast advertising ...

Both are newly created roles, intended to accelerate the growth of the firm's TRA Tracking solution. Founded in New Zealand, TRA offers a range of services including research, strategy, behavioural ...

UK marketing budgets were revised upwards in the first quarter of the year, according to the IPA Bellwether Report - but once ...

Brand lift measurement specialist On Device has appointed Josh Rucker as VP of US Sales, as it looks to invest and expand in ...

Packaging and point of purchase intelligence specialist Behaviorally has relaunched its TransactionPath Shopper Suite, a ...

In the US, CTV and programmatic ad tech company Viant Technology has agreed to acquire attention measurement specialist ...

Virtua Research, which provides collaborative consensus analytics and financial modeling solutions. Terms of the deal were not disclosed. Q4's IR Ops platform is designed to unify and simplify complex ...

In London, research, analytics and advisory firm Phronesis Partners has appointed Anish Nath as Director, Technology Research ...

UK-based data, analytics and AI consultancy Cynozure has appointed Helen Cullis as Data Management Advisor. Cynozure helps ...

Financial sector alternative data provider YipitData has appointed Henry Schuck, founder and CEO of business data firm ZoomInfo, to its Board of Directors. YipitData is headquartered in New York, was ...

In the US, not-for-profit cinema trade alliance ICA has partnered with analytics and insights platform Screendollars, to ...

British-based site performance testing and tracking firm Webtrends Optimize has appointed Samantha Bessant as Customer ...