The campaign by RTA and Dubai Police was rolled out in phases, starting with a four-day teaser, a hero video, social media, ...

The 'Built After 30' campaign was brought to life in partnership with production partners Infocus Media and photography by ...

Umniah by Beyon's Dina Al Daoud shares her thoughts on work from WABA, Birkenstock, Al-Futtaim IKEA, Careem and UNHCR.

In his new role, Mashaal will lead HRE’s global marketing strategy, focusing on strengthening brand positioning and leadgen ...

SMARTIES MENA 2026 has extended its deadlines to dates in September to allow marketing industry to make submissions with ...

Matrix PR Dubai's Namita Thakkar explains why uncertain times call for more considered, context-aware marketing ...

SQUATWOLF Founder Anam Khalid describes two consecutive record-breaking days, a market-wide campaign moment and a community ...

GymNation has launched its own fleet of branded delivery bikes – but instead of shawarma, groceries or your midnight snack, ...

Fusion5 has appointed Enes Gulacti as Digital Manager and Jon-Pierre (JP) Emmanuel as Media Planner as part of its ...

IBM has awarded its global media account to Omnicom following a competitive review. The account’s remit spans the Americas, EMEA, and APAC including Japan, Campaign has learned. IBM’s global media ...

Imfluence’s Mike AlNaji on how MENA doesn’t have an audience problem but brands have an attention problem. In this Industry snapshot, Imfluence CEO Mike AlNaji shares how MENA ...

The Anghami Studios team reflects on the fragmented social media landscape in which brands must create content that audiences engage with.