The perception of a brand can greatly impact its success or failure. To effectively manage and maintain a positive brand reputation, businesses rely on advanced tools and strategies. Among these tools ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Anthony Will In today’s ...

Rocket CRM has announced the release of expanded automation tools designed to advance customer relationship management and support Marketing Automation initiatives. These developments aim to help ...

Selecting the appropriate online reputation management company is vital for upholding a positive online image. From suppressing negative reviews to boosting brand credibility, these ORM services offer ...

So many review sites, so little time: That’s the premise behind a new tool launched by reputation and social media management firm SOCIALDEALER. Announced this week, the reputation monitoring service ...

Adam Petrilli is a reputation management expert and CEO at NetReputation.com, an award-winning Online Reputation Management (ORM) firm. We work, live and do business in the age of digital connectivity ...

Reputation management firm Consumer Fusion has added a feature that it says will help brands build templates based on the top sentiment keywords in online reviews. The new offering, Smart Review ...

While quality products, appropriate pricing, and a good marketing campaign are key elements of creating, growing, and sustaining a business, customer engagement is also a necessary item on the to-do ...

As a CEO, your branding strategy and your reputation management strategy should be aligned if you want to ensure they contribute to business growth.

If people are talking about you and your business online, you want to know about it. As a small business, it’s important to monitor your online reputation. Gaining the trust of consumers will make or ...