Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with. While ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. Let’s face it: Marketing in today’s world, the one that ...

It’s common for organizations of any size and industry to build up a marketing tech (martech) stack that exceeds their actual needs. Organizational silos, turnover, the need for speed to market and ...

You’re competing against national brands with million-dollar marketing budgets. The advice you keep hearing? “Use the same tools they use.” You sign up for tools built for enterprise operations — and ...

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Composable systems require governance. Modular martech stacks offer flexibility but only succeed when built on strict naming, integration and data standards. AI demands clean data. Even advanced tools ...

Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research from Acxiom. The report was based on data from a survey of 200 ...

COLUMBIA, Md.--(BUSINESS WIRE)--Altairzen, the MarTech Service Provider (MSPs) company, is introducing a new framework for updating and managing marketing operations for businesses around the world.

If you’re new to the world of B2B marketing operations, think of it as the engine behind effective marketing. It’s all about creating the processes, tools and data strategies that ensure campaigns run ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

The long-standing tug-of-war between marketing and IT for control over the MarTech stack has reached a pivotal moment. As businesses increasingly focus on creating hyper-personalised digital ...

Martech modernization is a goal for many organizations, but where to start? Paul Feldmann, SVP at Acxiom, offers some tips. The marketing landscape is undergoing a seismic shift as customers demand ...