Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a guide to 10 Google Analytics custom events, how to use them, ...

See how often your brand is mentioned in AI answers across major platforms. SINGAPORE, January 21, 2026--(BUSINESS WIRE)--Ahrefs, a leading marketing platform, today announced custom AI prompt ...

If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do I need custom tracking ...

If you aren’t measuring, you’re guessing. A well-designed tracking program helps marketers spot trends, identify barriers, and uncover untapped opportunities to optimise campaigns and drive growth.

Asset tracking systems help businesses track the physical location, condition, and depreciation of their physical assets. While there is budget-friendly and comprehensive dedicated asset tracking ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...