The Walt Disney Co., the entertainment company, successfully leveraged its own unique marketing assets and a truly holistic communications strategy in order to turn “Black Panther” into a box office ...

India is a high-pressure, fast-moving market, with research suggesting that 60% of CFOs doubt marketing’s commercial value in the country – but WARC’s new report demonstrates that marketers can drive ...

A career with us is fast-paced, exciting and full of opportunities to grow and develop. WARC is the global authority on marketing effectiveness. We provide rigorous and unbiased evidence, expertise ...

Calvert Research & Management, an asset management firm, used a content-first marketing strategy in the United States to establish itself as a leading responsible investing resource and prepare ...

Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem. Part of WARC’s Evolution of Marketing ...

WARC Data’s latest report finds that Amazon, TikTok, YouTube and Twitch are some of the main winners as brands pivot to reach the COVID consumer.

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

According to some research, the average human attention span is now eight seconds, less than that of the goldfish with nine. But, asks Faris Yakob, can this possibly be true or does it simply suit ...

Marketers need to reframe brand-building and performance marketing as an integrated approach, with the role of brand-building emphasised as the digital disruptors grow. Marketers should focus on ...

As part of WARC’s Marketer’s Toolkit, Pete Markey – Chief Marketing Officer UK&I at British health and beauty retailer Boots – spoke to Anna Hamill about shifts in consumer preferences, purpose-driven ...

Premiumisation as a differentiator is an untapped opportunity for non-luxury brands, which with purposeful yet creative marketing strategies incorporating sustainability, can position themselves in a ...