The Walt Disney Co., the entertainment company, successfully leveraged its own unique marketing assets and a truly holistic communications strategy in order to turn “Black Panther” into a box office ...

India is a high-pressure, fast-moving market, with research suggesting that 60% of CFOs doubt marketing’s commercial value in the country – but WARC’s new report demonstrates that marketers can drive ...

Press information from WARC, covering company details, press releases and resources. (opens in a new tab) ...

A career with us is fast-paced, exciting and full of opportunities to grow and develop. WARC is the global authority on marketing effectiveness. We provide rigorous and unbiased evidence, expertise ...

Calvert Research & Management, an asset management firm, used a content-first marketing strategy in the United States to establish itself as a leading responsible investing resource and prepare ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem. Part of WARC’s Evolution of Marketing ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

An analysis of the retail media market from the latest forecast data published by WARC Media Global retail media ad investment will reach $176.2bn this year, equivalent to a 15.2% share of global ad ...

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms. The WARC Media report on global advertising trends ...

Major sporting events offer huge opportunities for marketers to connect with audiences around their passions and interests, driving emotional engagement and cultural relevance. WARC’s Lena Roland ...

In this context, the advertising industry cannot afford to lose sight of the rapid changes in consumer mindsets. Never have consumers been more advertising-savvy or more distrustful about the ...