The Morph initiative comes at a time when brands are cutting down marketing spend in response to an uncertain environment in ...

Urban Company shares how its professionals exemplify resilience and shares how trust with customers can be built through ...

Bambach will lead Publicis Groupe’s AI agenda in the region, helping clients unlock effective, connected and measurable ...

El Hage will continue to expand the Halo AI creator network, lead community initiatives, and ensure the platform remains a ...

Alpha.G42.ai is the front door of the brand where an intelligent agent generates and curates content, for each visitor, in ...

Livingroom Dubai's Seyoan Vela shares his thoughts on work from WABA, Birkenstock, Al-Futtaim IKEA, Careem and UNHCR.

Recast, the global payment infrastructure enabling instant, transactional access to premium content, has announced a ...

All About Brands's Danny Rollinson reminds brands not to forget what people truly care about as brands continue to pursue ...

The campaign featured singers Abu and Dina El Sherbiny to highlight the condition and drive support with a song without beats ...

Maison Pyramide's Nathalie M. El Hajj reflects on how resilience matters to business leadership in the Middle East.

For the MENA region, Noorul Hijaz Tharola joins IN2 as Head of Strategic Communications and Emerging Technologies.

Built on consumer insight, the Carrefour Morocco campaign signals freshness with in-store processes and zoomed-in details.