The Stroop task remains a fundamental paradigm for investigating cognitive conflict and attentional control. In this task, participants are required to name the ink colour of a word that may itself ...

The way we see and process information is a key component of how we respond, behave, and perceive the world around us. There are things that our brains automatically process because they are congruent ...

(via SciShow Psych) The task sounds like it should be pretty easy, but the Stroop task is a fantastic, and very well studied, example of how your brain’s automatic processing can trip you up!

While most cigarette smokers endorse the desire to quit, it is estimated that only 14–49% will achieve full abstinence after 6 months (Holmes et al, 2004; Hughes et al, 1999; Hurt et al, 1997; Jorenby ...

During the Stroop Task (pictured), which involves having to say the name of the color that the word is written in (blue for the top word) rather than reading the word (red), we feel conflicting urges ...