Your stars now come with status, strategy, and a few new ways to spend them.
Did someone say, "New secret menu drinks?" ...
Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark in beverage-based rewards. The previous structure was intentionally simple: ...
The new Starbucks Rewards loyalty program has a "tiered structure" with Green, Gold and Reserve levels.
Starbucks has incorporated a new three-tiered system—Green, Gold, and Reserve—into its rewards program. This move has split customers into two different camps: those who are disappointed in their new ...
Starbucks announced a redesigned rewards program with tiered membership and new benefits on Tuesday. The update changes how ...
Starbucks has launched a sweeping overhaul of its long-running loyalty program, introducing a tiered rewards system that the company says will offer customers more ways to earn perks. However, almost ...
A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol. The coffee chain is eliminating the 25-star bonus for rewards program members ...