BARCODES in supermarkets could soon become a thing of the past as stores begin trialling a new generation of QR codes on ...

Just over a year later, on June 26, 1974, a packet of Wrigley’s chewing gum sold at a supermarket in Ohio became the first product scanned at a checkout using Laurer’s design. The barcode crossed the ...

The zebra-striped labels are in the process of being phased out in favour of new, square-shaped QR codes in a move that could put an end to squinting at tiny product labels and accidentally buying ...

The initiative that gives consumers detailed product information via QR codes is gearing up for a major shift in retail technology.

Who would have thought that the lowly barcode, the stodgy grandfather of the identification technology world, would reemerge as a marketer’s dream? Well, it is happening. A new generation of barcodes ...

Millions of shoppers could see a familiar supermarket routine change, making weekly trips feel very different 🛒 ...

Jim Pond, owner of the Leominster marketing firm Compassed, recently had a client who was looking to make a splash with his marketing strategy. Pond knew exactly the right technology to use: a Quick ...

QR code, short for Quick Response Code, is a kind of matrix barcode that includes information about a product or service. You can find it being used for advertising purposes, where brands put up ...