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NBA great Pau Gasol to represent Olympic athletes on IOC board through 2028 Los Angeles Games
MILAN (AP) — Two-time NBA champion Pau Gasol was picked by Olympic athletes Friday to represent them on the IOC executive board through the 2028 Los Angeles Summer Games. Gasol won his NBA titles in the city with the L.
NBC bets on trio of big events to boost viewership. In a 10-day span in February, NBC will broadcast the Olympics, Super Bowl and NBA All-Star Game.
Led by Peacock, Milan Cortina Olympics Extends Winter Games Streaming Record to 10+ Billion Minutes
The Daytona 500 and the NBA All-Star Game drew bigger TV audiences over last year, even with the Winter Olympics on.
When does today's NBA All-Star Game start? What TV channel is the NBA All-Star Game on tonight? Find out the All-Star schedule, new rules and more.
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NBA learns results of All-Star Game experiment as Winter Olympics impact clear
The NBA's new All-Star Game format that features the USA competing against the World appears to be a smash hit after the league attracted its largest audience for the event since 2011
The biggest winners of the night were the fans as the All-Star Game was competitive and featured some defense this year.
The new “USA vs. The World” format for the NBA All-Star audience averaged 8.8 million viewers across NBC, Peacock, and Telemundo, according to preliminary Nielsen data and digital data from Adobe Analytics.