This week, though, Apple committed to the bit. First was an update to its budget iPhone line, replacing the 16E with a 17E at the same $599 price, despite rising memory costs and inflation. The surprise release was a new MacBook,

The 2025 Apple Intelligence-armed M4 Air has been a huge hit since its release last year — over 2,000 Amazon reviewers give it a blowout average rating of 4.8 out of 5 stars. When a machine that’s this universally praised by both buyers and reviewers takes a sudden $300 price drop, from $1,599 to $1,299, it’s time to take a long hard look.

In the middle of Paris Fashion Week, amid a bevy of new trends and ideas, Apple has launched what is hands down one of its most fashionable devices to date. A slew of updates have come out of Cupertino this week,