Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics, available in the App +Web beta product offering. Located within the Audience Builder, users will now ...
Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...
Correlation can look convincing in dashboards. Without causal analysis, organizations risk optimizing for the wrong signals.