A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big Arch taste test.
A&W Canada posted probably the most pointed parody video of all.
McDonald’s CEO and Chairman Chris Kempczinski was trolled over a viral Big Arch taste-test video. Kempczinski shared a video ...
Fast-food giants McDonald's, Burger King and Wendy's spark a viral “CEO taste test” trend as executives film themselves ...
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