MarketWatch

BlueConic Partners with Databricks to Turn First-Party Data into Real-Time Revenue Decisions

Now available in the Databricks Marketplace, BlueConic customers can turn trusted lakehouse data into measurable revenue impact. BOSTON, March 24, 2026 /PRNewswire-PRWeb/ -- BlueConic, the Customer ...

Databricks research shows multi-step agents consistently outperform single-turn RAG when answers span databases and documents

Data teams building AI agents keep running into the same failure mode. Questions that require joining structured data with ...
exchange4media

CDPs Failed. Now What? The Next Wave of Customer Data Strategy

The future of customer data strategy is moving beyond traditional CDPs toward composable, AI-driven architectures with ...
Direct Marketing News

First-party data isn’t a backup plan — it’s the whole strategy

Tension: Marketers cling to third-party data out of fear, treating first-party strategies as insurance rather than foundation. Noise: Endless debates about cookie timelines distract from the ...
Diginomica

From dashboards to data intelligence - how Databricks customers are re-building decision-making

For VisitBritain, data has always been part of the story. As the UK’s national tourism agency, it depends on accurate insight to help regions, small businesses, and policymakers make better decisions.
CRN

New Databricks Offering Targets Next-Generation Data Streaming

The data and AI platform developer is now marketing its new Zerobus Ingest software as an alternative to legacy message-based software for real-time and near-real-time data movement. Databricks is ...