You need a touch of positive aggression and a realistic company vision to create effective goals and objectives for your employees. The most effective goals motivate your team without discouraging ...

Just as a business plan provides goals for the organization to reach over the course of a given period of time, written key performance objectives will provide tangible goals for your employees.

As a small business, you know that it can be challenging to pinpoint which marketing activities deliver the most impact. In this article, we give you eight examples of marketing objectives that can ...

Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur ...

It can be tough in business to achieve your objectives, or even to conjure those objectives in the first place. Consultant Tony Bourke, associate faculty at IMI, tells us the solution: don’t just be ...

A resume objective statement at the top of your resume is an excellent way to showcase your skills and competencies that align with the job requirements. A resume objective can also highlight your ...

One of the first things a recruiter or hiring manager will see when you’re applying for a new role is your resume objective statement. This short, targeted statement can make all the difference when ...

Assessment of course quality, student learning, and professor effectiveness has become paramount in many of today’s universities and colleges. We seem always to strive for a better way to assess our ...

As a small business, you know that it can be challenging to pinpoint which marketing activities deliver the most impact. In this article, we give you eight examples of marketing objectives that can ...