Brands should take the time to reexamine their mission and values to ensure that they are still in alignment with those of their customers. A brand strategy is not limited to logos, designs and names, ...

As a result of Covid-19, mergers and acquisitions in the U.S. are down 83% compared to last year — a five-year low. Yet even with economic uncertainty ahead in the fourth quarter and into 2021, ...

Brand — probably the second most common word you will hear in a discussion about the cannabis industry, the first being cannabis. So how have we come to a place where branding is so important to the ...

Values-based decision making differs substantially from more traditional, top-down models of decision making in that everyone in an organization has a part to play in establishing and maintaining the ...