Every B2B merchant understands the importance of strong and enduring customer relationships. It’s estimated that it costs five times more to gain a new customer than to keep one, and loyal returning ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In today’s B2B landscape, your customers—especially ...

Most B2B customer experience failures don’t stem from weak messaging but from misaligned organizations. As CMOs take on growth, the real challenge is closing the gap between brand promise and ...

When cultivating customer loyalty, providing choice and convenience is fundamental. It may have been a nice-to-have in years past, but today it’s a must. It matters so much that according to a 2022 ...

Fragmented data breaks your go-to-market engine. Learn how to unify your B2B data, fix visibility gaps and drive more ...

How can you use insight to understand your converting customers, and devote all your time and effort to finding and nurturing them – and similar leads? Over 30 years, and across thousands of databases ...

According to the wisdom of this episode's guest, Pam Didner, the customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they ...

Learn how modern B2B retention strategies drive expansion, prove value, and reduce churn through AI, digital customer success, and payment optimization.

“Digital native” B2B buyers expect the same experience they get in the B2C environment, like access to relevant, personalized messages and helpful tools on demand, no matter what stage of the buying ...

AI-driven insights. AI-powered real-time feedback tools capture and analyze customer responses instantly and help businesses improve customer experience. Sentiment tracking. Sentiment analysis tools ...

AUSTIN, Texas, Feb. 8, 2024 /PRNewswire/ -- Oracle has been recognized as the Leader in The Forrester Wave™: B2B Customer Data Platforms, Q4 2023. The report recognized Oracle Unity Customer Data ...

Boise, Idaho-based B2B customer insights software firm GetWhys has raised $5.2 million, with which to drive expansion, ...