Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t exactly sugar and spice. The company is rolling out a new adults-only “Sassy” mode, giving the voice assistant a sharper tongue — and the occasional swear word — for users who prefer their tech with a side of attitude.

Amazon has revealed Alexa+, an upgraded version of the original smart speaking model that made its debut a decade ago. While many of us have relied on Alexa to tell us the weather and play music over the years (in face,

Amazon offered a bit more insight into how it sees its AI platform competing in the real world at the Consumer Electronics Show in Las Vegas last week. Namely, Amazon plans to leverage the extensive footprint its devices already have in the home as well as ...

Amazon has expanded its Alexa Plus personality styles with a new “Sassy” option. The chili pepper icon hints at this Alexa’s “unfiltered personality,” but don’t worry, Amazon is keeping the spice mild,